One person.One point of contact.Unlimited possibility.
With 30+ years in sales, I help small and mid-size businesses lead, coach, and build sales teams through sales process design, sales coaching, operational sales leadership, and project and program management.
What I do
I develop processes and surround them with teams. Sales leadership, coaching, and projects, delivered by one experienced person who stays accountable from first call to final handoff.
Sales process design and team building
I map how your sales really happen, then design, build, and deploy the steps, handoffs, CRM, and team structure your reps sell with, plus sales operations and hands-on training.
Sales coaching
One-on-one coaching for business owners, sales leaders, and reps: negotiation, strategic accounts, executive relationships, and leading a team that sells.
Operational sales leadership
Experienced sales leadership without a full-time hire. I run your pipeline, process, and management rhythm, and I can lead management hiring.
Project and program management
Defined projects and programs with clear scope and ownership, such as sales process rollouts, RFP management, government sales strategy, and fleet reduction.
Work with me your way: a single project, a defined engagement, or an ongoing retainer with a steady hand on your sales function.
Process | Performance | Results
The order matters. Results come from performance, and performance comes from a process people can follow.
Process
We map how your sales actually work today, then design the steps, handoffs, and tools your team should be using instead.
Performance
I deploy the process and train your team to use it, with management support to keep it consistent.
Results
We track what matters, adjust what doesn't work, and keep what does.
Current engagement
Badass Bariatric Advocacy & Coaching
A bariatric lifestyle coaching business led by Angie Landon, CHWC. I built it from the ground up, and I handle day-to-day tasks, deployment, and process creation.
Ready to build a sales process that works?
Book a conversation with me. We'll talk through your current challenges and explore how a partnership could move your business forward.
Book a conversationWhy work with Wulff
30+ years of sales experience, working directly with you.
I have spent more than 30 years in sales, from heavy equipment rentals to commercial sales and leasing to government and municipal asset management, as a top-performing B2B, B2C, and government program manager, dealership fleet manager, and heavy equipment sales executive. I have run sales processes, sold through them, and been accountable for the results.
That shapes how I work. I start with how your sales actually happen, fix what slows deals down, and build a process your team can run without me. Public-sector selling is a specialty, along with the long-term relationships that large accounts depend on.
You get me, not a team of junior staff. One person, one point of contact, from the first call to the final handoff.
What that experience means for you
- Building eight-figure sales portfolios. I have built large sales portfolios, so I know what is at stake in major accounts and how to protect and grow them.
- Government and public-sector selling. RFP, RFQ, and RFA responses, procurement, and compliance. I know how public buyers evaluate and what they need to see.
- Executive-level negotiation. I am used to working with senior decision makers through complex contracts and high-stakes deals.
- Leading teams and building systems. Outside sales team leadership and CRM implementation, so the process I build is one reps actually follow.
- Recognized for service. Ford Employee Excellence Level 3 award for customer service.
I'm James Landon, founder of Wulff Performance Consulting, based in Ridgefield, Washington. I serve small and mid-size businesses across the Pacific Northwest.
Frequently asked questions
What is operational sales leadership?
Operational sales leadership, sometimes called fractional sales leadership, gives you an experienced sales leader for a set part of the week or month, without a full-time salary. I manage your pipeline, process, and team rhythm, coach your people, and can run management hiring, so your sales function has direction while you grow.
What does sales coaching involve?
Sales coaching is one-on-one work with a business owner, sales leader, or rep. We focus on the skills and decisions that move deals, such as negotiation, strategic account planning, and relationships with decision makers, and on how to build and lead a team that sells consistently.
What kinds of projects do you take on?
I take on defined project and program management work, such as sales process design and deployment, RFP management, government sales strategy, and fleet reduction strategies. We agree on the scope, timeline, and outcome up front, and you work with me directly from start to finish.
Do you help companies that sell to government?
Yes. Government and public-sector sales is a core strength. I help organizations respond to RFPs, RFQs, and RFAs, build a government sales strategy, and work through procurement and compliance requirements so their proposals fit how public buyers evaluate and buy.
How does a retainer work?
A retainer is an ongoing arrangement where you have regular access to me for coaching, sales operations, and projects as they come up. We agree on the scope and rhythm together, so you get consistent support without hiring a full-time sales leader.
Who do you work with?
I work with small and mid-size businesses across industries, whether you sell to other businesses, to consumers, or to government. If you want a clearer sales process, stronger sales leadership, or an experienced partner for a project, we can talk. My office is in Ridgefield, Washington.
How do I get started?
Book a time with me or call 360-524-1402. We will talk about your team, your goals, and where sales is stuck, then I will recommend whether process design, coaching, operational leadership, or a project is the best fit.
Tell me what you're trying to fix.
Call, email, or book a time. Tell me about your team and the problem, and I'll respond personally.